HAWAII-GROWN CHRISTMAS TREE MARKET POTENTIAL Department of Land and Natural Resources
Resource Title: HAWAII-GROWN CHRISTMAS TREE MARKET POTENTIAL | Department of Land and Natural Resources
Organization: Department of Land and Natural Resources
Description:

This 2013 report evaluates the feasibility of growing and selling locally farmed Christmas trees in Hawaiʻi as a sustainable alternative to imported trees. It examines market demand, invasive species risk, farm economics, consumer preferences, and retail logistics. The study is intended to support informed decisions about agroforestry opportunities, local economy support, and invasive species mitigation through local Christmas tree production.

Target Audience: Educators, Facilitators, High School, College
Instructional Roles: Enrichment
Environment: Self-guided
Content Type: STEM investigation
Type Of Engagement: Investigate
Format: PDF Guide
Activity:

Educators and students can:

  • Analyze economic models: Compare production costs and pricing between Hawaiʻi-grown and mainland Christmas trees.

  • Investigate invasive species risks: Research how imported trees have historically carried pests like yellowjackets, slugs, and even frogs.

  • Design agroforestry experiments: Propose a student-led project to grow trees like Norfolk Pine or Leyland Cypress in school gardens, including testing for fragrance and survivability.

  • Create a marketing campaign: Draft a promotional flyer for a fictional Christmas tree farm focused on local sustainability and invasive species reduction.

Topics Covered:
  • Environmental economics: market analysis, cost comparisons, profit margins

  • Invasive species awareness: agricultural quarantine and inspection protocols

  • Hawai‘i agroforestry: adaptation of non-native species and native land use

  • Consumer behavior: household survey data on purchasing preferences

  • Geography and elevation science: site suitability for fir vs. pine tree growth

  • Local culture and sustainability: community buy-in and agricultural self-reliance

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